GS25, a leading convenience store brand, has been using PosterBooking since January 2024 to manage digital signage across its retail network in Vietnam and South Korea.
As its digital signage network expanded, GS25 needed a more cost-effective solution that could support a growing number of displays without increasing subscription costs for every additional screen.
By switching to PosterBooking's Business Pro Plan, GS25 gained unlimited screen support, centralised content management and the flexibility to run digital signage directly on compatible smart TVs.
Today, GS25 has deployed over 1,190 digital signage screens using PosterBooking.
Customer Overview
- Customer: GS25
- Industry: Convenience Retail
- Regions: Vietnam and South Korea
- Customer Since: January 2024
- Screens Deployed: 1,190+
- Plan: Business Pro Plan
The Challenge
Simplifying Digital Signage Across Multiple Countries
For a large convenience store chain like GS25, managing digital signage across hundreds of retail locations can become both expensive and time-consuming.
As the network expanded, GS25 needed a solution that could scale without additional per-screen subscription charges.
The company also wanted to simplify day-to-day content management and support stores without dedicated external media players.
Key Challenges
Managing Costs
Finding a more cost-effective digital signage solution capable of supporting a growing network of screens.
Managing Multiple Locations
GS25 needed a centralised platform to manage digital signage across stores in Vietnam and South Korea.
Keeping Promotions Up to Date
Seasonal offers, product promotions and pricing changes needed to be updated quickly and efficiently.
Reducing Hardware Requirements
Some stores did not have external digital signage players, so GS25 needed software that could run directly on compatible smart TVs.
Simplifying Daily Operations
Managing content across hundreds of screens required a straightforward workflow that could be handled without a large team.
The Solution
Unlimited Digital Signage Screens with PosterBooking's Business Pro Plan
GS25 selected PosterBooking's Business Pro Plan to reduce costs and simplify digital signage management across its retail network.
Unlike per-screen subscription models, PosterBooking's Business Pro Plan provides unlimited screen support under a single subscription.
This allows GS25 to expand its digital signage network without increasing its software subscription cost for every new display.
How PosterBooking Helps GS25
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Unlimited Screens Without Per-Screen Fees
The Business Pro Plan allows GS25 to manage over 1,190 screens without paying an individual software subscription for each display.
This provides a more predictable and cost-effective solution for large-scale retail digital signage.
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Centralised Screen Management
All screens can be managed remotely through PosterBooking's cloud-based dashboard.
Content can be uploaded, organised into playlists and assigned to screens across different locations without needing to visit individual stores.
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Instant Content Updates
GS25 can update product prices, promotional offers and marketing content remotely.
This helps ensure screens display current information while reducing the time spent on manual updates.
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Smart TV Compatibility
Not every GS25 store has an external digital signage player.
PosterBooking can be installed directly on compatible smart TVs with access to Google Play, eliminating the need for additional hardware in supported environments.
The platform also supports browser-based digital signage, allowing content to be displayed through compatible TV web browsers.
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Simple Playlist Management
PosterBooking makes it easy to organise promotional images and videos into playlists.
These playlists can be updated and managed from one central dashboard, helping GS25 maintain consistent promotional content across its network.
Discover PosterBooking's Business Pro Plan
The Results
From a Three-Month Trial to Over 1,190 Screens
To help GS25 evaluate PosterBooking at scale, the company was offered a three-month free trial.
During the trial period, GS25 deployed more than 900 screens, demonstrating the platform's ability to support a large retail network.
Following the successful trial, GS25 moved to PosterBooking's Business Pro Plan.
The deployment has since grown to over 1,190 digital signage screens across Vietnam and South Korea.
Key Results
1,190+ Screens Deployed
GS25 manages a large digital signage network across two countries using PosterBooking.
More Cost-Effective Digital Signage
By switching to an unlimited-screen subscription, GS25 benefits from a more predictable and scalable pricing model.
900+ Screens Added During the Trial
More than 900 screens were added within the three-month trial period, giving GS25 confidence in the platform before committing to a paid subscription.
Managed by a Single User
Despite the size of the deployment, GS25's digital signage content is managed by one user responsible for uploading content and organising playlists.
Faster Content Updates
Centralised management makes it easier to update promotions, pricing and marketing materials across the network.
Reduced Hardware Requirements
Support for compatible smart TVs and browser-based playback provides flexibility for stores without external media players.
Why Digital Signage Matters for Convenience Stores
Convenience retailers need to communicate promotions, product information and seasonal offers quickly.
Traditional printed signage can be expensive and time-consuming to replace, especially across hundreds of stores.
With cloud-based retail digital signage software, businesses can:
- Update promotional content remotely.
- Schedule seasonal campaigns in advance.
- Display multiple advertisements on a single screen.
- Maintain consistent branding across locations.
- Reduce manual content management.
- Run digital signage on compatible smart TVs without dedicated external players.
- Expand their screen network without per-screen software charges on the Business Pro Plan.
GS25's deployment demonstrates how the right digital signage platform can simplify operations while supporting large-scale retail growth.
The Outcome
A More Efficient Way to Manage Retail Digital Signage
Since joining PosterBooking in January 2024, GS25 has grown its deployment to more than 1,190 screens across Vietnam and South Korea.
By switching to PosterBooking's Business Pro Plan, GS25 has gained a more cost-effective solution with a centralised platform for managing its digital signage network.
With over 900 screens added during the initial trial and day-to-day content managed by a single user, the deployment highlights how PosterBooking can support large retail networks without unnecessary complexity.
Store photos from Google Maps
1,190+ Screens | 2 Countries | 1 Content Manager
Frequently Asked Questions
What digital signage software does GS25 use?
GS25 uses PosterBooking to manage more than 1,190 digital signage screens across Vietnam and South Korea.
Which PosterBooking plan does GS25 use?
GS25 uses PosterBooking's Business Pro Plan, which includes unlimited screens, content scheduling, playlists, remote monitoring and unlimited users.
Can PosterBooking run directly on smart TVs?
Yes. PosterBooking can be installed on compatible smart TVs with Google Play access. It also supports browser-based playback on compatible devices.
Can one person manage thousands of digital signage screens?
Yes. GS25's deployment demonstrates this, with one user managing content uploads and playlists across a network of more than 1,190 screens.
Is PosterBooking suitable for large convenience store chains?
Yes. PosterBooking's Business Pro Plan supports unlimited screens and provides centralised content management, making it suitable for large retail networks.
Ready to Simplify Your Digital Signage Management?
One platform. Unlimited screens. No per-screen software fees.
Whether you're managing 10 screens or more than 1,000, PosterBooking makes it easy to manage digital signage across multiple locations.
Reduce subscription costs, update content remotely and manage your entire screen network from one dashboard.