Tim Hortons Mexico has been using PosterBooking since January 2023 to manage digital signage across its growing restaurant network.
With 780 screens deployed nationwide, Tim Hortons Mexico uses PosterBooking's Business Pro Plan to manage digital menu boards, update promotions and maintain consistent branding across multiple locations.
By switching from a per-screen subscription model, the company has also benefited from a more cost-effective approach to digital signage management.
Customer Overview
- Customer: Tim Hortons Mexico
- Industry: Quick-Service Restaurants (QSR)
- Region: Mexico, Nationwide
- Customer Since: January 2023
- Screens Deployed: 780
- Plan: Business Pro Plan
The Challenge
Managing Digital Menu Boards Across a Growing Restaurant Network
For a quick-service restaurant chain like Tim Hortons, keeping digital menu boards accurate and up to date is essential.
With hundreds of screens across Mexico, managing menu content, promotional campaigns and pricing changes can quickly become time-consuming and expensive.
Before PosterBooking, Tim Hortons Mexico faced several challenges:
- High subscription costs: Their previous digital signage provider charged a recurring fee for each screen, increasing costs as the network expanded.
- Managing multiple locations: Updating digital menu boards across restaurants required a more centralised approach.
- Seasonal promotions: Limited-time offers and seasonal menu items needed to be updated quickly.
- Brand consistency: Menu boards needed to maintain a consistent appearance across different restaurant locations.
- Manual workload: Managing content updates across hundreds of screens created unnecessary administrative work.
Tim Hortons Mexico needed a more affordable and scalable digital signage platform that could simplify menu board management without compromising flexibility.
The Solution
Centralised Digital Menu Board Management with PosterBooking
Tim Hortons Mexico selected PosterBooking's Business Pro Plan to simplify digital signage management across its restaurant network.
The plan provides unlimited screen support, allowing the company to manage hundreds of digital menu boards without paying a separate software subscription for each display.
Through PosterBooking's cloud-based dashboard, the team can upload menu content, organise playlists, schedule promotions and remotely manage screens across Mexico.
How PosterBooking Helps Tim Hortons Mexico
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Unlimited Screens, Lower Costs
The Business Pro Plan offers unlimited screens under a single subscription.
This provides a more cost-effective alternative to the company's previous per-screen pricing model, especially as its restaurant network expands.
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Centralised Menu Management
Instead of updating each restaurant individually, Tim Hortons Mexico can manage digital menu boards from one central location.
Menus, prices and promotional materials can be updated remotely, making content management faster and more efficient.
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Seasonal Content Scheduling
Tim Hortons regularly introduces seasonal drinks, food items and limited-time promotions.
PosterBooking's scheduling features allow the team to prepare campaigns in advance and automatically display content at the right time.
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Instant Menu and Pricing Updates
When menu items, prices or offers change, content can be updated remotely across the relevant screens.
This helps reduce the time and effort required to keep digital menu boards current.
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Consistent Branding Across Restaurants
PosterBooking makes it easier to distribute approved marketing content across multiple locations.
This helps Tim Hortons Mexico maintain consistent branding, menu layouts and promotional messaging throughout its restaurant network.
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The Results
780 Screens Deployed Across Mexico
Since adopting PosterBooking in January 2023, Tim Hortons Mexico has expanded its digital signage deployment to 780 screens nationwide.
The platform has helped the team simplify day-to-day menu board management while supporting promotional campaigns across multiple restaurant locations.
Key Results
780 Screens Deployed
A large-scale digital signage network supported by PosterBooking's Business Pro Plan.
More Cost-Effective Digital Signage
Moving away from per-screen subscription pricing has provided a more economical solution for managing hundreds of screens.
Faster Menu Updates
Centralised content management allows the team to update menus, pricing and promotions more efficiently.
Seamless Seasonal Scheduling
Promotional content can be scheduled in advance, reducing the need for manual updates during seasonal campaigns.
Consistent Branding
Centrally managed content helps maintain a consistent customer-facing experience across restaurant locations.
Why Digital Menu Boards Matter for Quick-Service Restaurants
Digital menu boards have become an essential tool for modern quick-service restaurants.
Unlike traditional printed menus, digital displays allow restaurants to update content remotely, promote seasonal products and adjust pricing without replacing physical signage.
For restaurant chains operating across multiple locations, cloud-based digital menu board software offers several advantages:
- Update menus and prices remotely.
- Schedule breakfast, lunch and evening promotions.
- Display high-quality food and beverage imagery.
- Maintain consistent branding across restaurants.
- Reduce the time spent managing content.
- Scale digital signage without per-screen software charges on the Business Pro Plan.
Tim Hortons Mexico demonstrates how digital menu board software can support large restaurant networks while simplifying content management.
The Outcome
A Scalable Digital Signage Solution for Tim Hortons Mexico
Tim Hortons Mexico's adoption of PosterBooking demonstrates the benefits of centralised digital menu board management for large quick-service restaurant chains.
With 780 screens deployed nationwide, the Business Pro Plan provides the flexibility to manage restaurant menus, coordinate seasonal campaigns and support future growth.
By reducing reliance on per-screen subscriptions and simplifying content updates, PosterBooking has helped Tim Hortons Mexico create a more efficient approach to digital signage management.
Store photos from Google Maps
780 Screens Deployed | Nationwide Coverage | Business Pro Plan
Frequently Asked Questions
What digital signage software does Tim Hortons Mexico use?
Tim Hortons Mexico uses PosterBooking to manage digital signage and menu boards across its restaurant network.
How many digital signage screens does Tim Hortons Mexico have?
Tim Hortons Mexico has deployed 780 digital signage screens nationwide using PosterBooking.
Which PosterBooking plan does Tim Hortons Mexico use?
Tim Hortons Mexico uses the Business Pro Plan, which includes unlimited screens, content scheduling, playlists, remote monitoring and unlimited users.
Can PosterBooking manage digital menu boards across multiple restaurants?
Yes. PosterBooking allows restaurant chains to manage menus, pricing and promotional content across multiple locations from one cloud-based dashboard.
Can restaurants schedule menu changes automatically?
Yes. PosterBooking allows businesses to schedule playlists and promotional content for specific dates, days and times, making it easier to manage seasonal and time-sensitive offers.
Ready to Simplify Your Restaurant's Digital Menu Boards?
One platform. Unlimited screens. Easier menu management.
Whether you operate a single restaurant or hundreds of locations, PosterBooking makes it easy to manage digital menu boards from anywhere.
Reduce software costs, update menus remotely and schedule promotions with PosterBooking's Business Pro Plan.